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SMR Lead Retriever
Trade Show Lead Retrieval
system
The ultimate Trade Show Lead Retrieval
system -
SMR Lead Retriever has more features, true database functions, and costs
just $569.95 with the scanner! |
New version 2!
For Windows
XP/Vista |
Does
the SMR Lead Retriever Work at All Trade Shows?
Sorry, There are a small number of shows where no lead retrieval system
you purchase can help you - no matter what competing products may claim.
The reasons are as varied
as there are trade shows. Some shows don't have a lead retrieval system.
A few are using old magnetic stripe card readers, and a very small number use systems
designed to ensure that no system except the one they rent will work.
However, roughly 80% - 85% of trade shows that employ a lead retrieval
system use a "2D barcode" system that contains the attendees complete
contact information in the barcode itself.

Almost any show that uses a barcode that looks like this will work with
the SMR Lead Retriever. These barcodes can contain up to 2000 characters
of information. |
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Barcodes that look like this contain nothing but a
number. They wont work with any lead Retrieval system you can buy. |
What would keep the SMR
Lead Retriever from being able to work at a show if there are barcodes on
the attendee badges? Most trade shows hire an outside registration
company to take care of the tasks of gathering registrations, mailing
badges, collecting fees, and the like. That same company almost always rents
lead retrieval systems to vendors at the show, and that company would
probably prefer to rent you one. If they want to, companies
printing the badges can resort to some nasty tricks to keep the business to
themselves. Fortunately, most of them don't because the show management
would receive a lot of complaints, but here are a few of the things we've
seen:
One large company is now
implanting malicious computer control codes in the barcodes they print. The
SMR Lead Retriever v2 is equipped to handle these, so it's no problem for
our product, but not everybody has been able to deal with it yet.
A very small number of
systems are printing a
numeric barcode on the badges. That barcode contains the attendees' unique
control number, which corresponds to a record in a database. When the
show is over, you turn in your lead retrieval unit and a computer matches
the numbers with the information in the database to give you your list. A
few that employ numeric barcodes have a wireless network running in the
exhibit hall, and only their equipment can request the data that corresponds
to the control number. Fortunately, these are quite rare, and registration
companies that employ numeric barcodes usually also print the 2D barcode
elsewhere on the badge. You just have to scan the right one.
Even when the registration
company does use a 2D barcode and prints all the contact information on the
badge, they could still employ any number of methods of encoding the
information. Fortunately, we're not finding much of this.
Why doesn't the SMR Lead Retriever work with
magnetic stripe cards?
We've elected not to program the SMR Lead Retriever to work with
Magnetic Stripe readers for 2 reasons. First, very few shows use them
anymore, and the number using them grows smaller every year. It's just plain
expensive, obsolete technology. Secondly, since shows that employ magnetic
stripe card readers really don't want you using somebody else's lead
retrieval unit, many will re-align the heads on their
machines so that outside units can't read
them anyway.
Our Guarantee
Many competing products imply that they guarantee compatibility with the
shows you exhibit at, but if you can find a copy of their guarantee, it
doesn't promise that at all. At SMR Software, we don't make vague or empty
promises. We stand behind our products. Here is exactly what we promise: We
promise that our software will be free from defects. If you find a bug,
we'll get to work on fixing it and we'll release a free Update. Updates
are always free - no time limits. If we develop a completely new
version, with new features, you'll be offered an upgrade at a substantial
discount. The scanners we sell with the software are name brand equipment
with manufacturers warranties of 3 or more years. We also promise courteous,
helpful service, and you can even talk to a live, US citizen when you call
us.
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